Ever met Joe Bloggs?

One day, traveling by train to Luton Airport I saw this poster advert opposite railway station’s platform. I do not usually pay much attention to adverts or at least I like to think I do not really read a lot of them but for some reason I started reading this one saying: ‘Ever met Joe Bloggs?’continued by ‘The average person does not exist so why settle for generic insurance?’ the essence of this quote stayed in my head for long time after…Of course I am not going to continue by writting about insurance but rather about the the importance of the first part of the quote …THE AVERAGE PERSON DOES NOT EXIST…so why settle for generic ANYTHING really ??? generic ARCHITECTURE, PUBLIC SPACES, INTERIORS …….???